insights1 CORPORATE CULTURE IS A DECISIVE FACTOR IN DIGITIZATION SUCCESS

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CORPORATE CULTURE IS A DECISIVE FACTOR IN DIGITIZATION SUCCESS Featured

It's not the new business models or the know-how that cause digitization to fail. Technology expertise is good, but ultimately it's the corporate culture that is the key driver of success, a study shows.

Without the right mindset, digitization success in companies will be difficult. Among other things, it requires a high level of risk and fault tolerance, but also a willingness to change.
Many companies in Germany, as well as public administration, are lagging behind in terms of digitization by international standards. Customers who can set up an account online at their bank, but then have to fill out a PDF with the exemption order, print it out and send it by mail, can tell you a thing or two about this.

Digital affinity as well as risk and fault tolerance

The key finding: an organizational culture characterized by a high degree of risk and fault tolerance is particularly conducive to digital transformation. Sven Heidenreich, the study's scientific director, explains that this is all about a broad-based digital affinity among employees. In comparison with public institutions, private-sector companies that play a pioneering role in digital transformation have the highest scores in all three dimensions.
Companies should therefore initiate targeted measures that anchor knowledge of digital technologies in the workforce and motivate employees to apply their knowledge of digital tools, emphasizes Heidenreich.

Corporate culture conducive to digitization

Against this background, a corporate culture that is conducive to digitization is characterized by the following factors:
• The vast majority of P&MS are open to digital innovations and actively support the digital transformation process triggered by them.
• New digital technologies are continuously examined to determine the extent to which they strengthen the company's future viability and what organizational changes are necessary to achieve this.
• Businesses have the skills to adapt and integrate new digital solutions.

Efficient process organization promotes digitization

However, according to the study "Success Drivers of Digital Transformation," efficient process organization is just as important as cultural factors. In addition to continuous customer integration, this is characterized by a high degree of automation and efficient knowledge management structures.
Leading companies in the field of digital transformation focus on using digital technologies to build knowledge management, according to the analysis, but are similarly well positioned in process automation and customer integration.

 

This article was originally posted by: Springerprofessional

 

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