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How IPG can help to
speed up innovation?

IPG – The TWIN Transformers

Innovation & Transformation. By yourself. Faster. More intelligently.

cin IPG GROUP | OPEN INNOVATION

We guide companies in their innovation,
technology and transformation challenges
from vision to measurable impact.

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Our trademarks

  • Tailored, multidisciplinary TWIN transformation approach
  • Synergistic combination of coaching, training, mobilization, and AI deployment instead of traditional consulting
  • Strong focus on fast and measurable ROI
  • Exclusive access to our INNOVATIVE PARTNERS.WORLD network of renowned innovation and technology leaders from around the world
  • Open innovation labs for co-creation with research, suppliers, and customers for new solutions

In line with our brand mantra "INNOVATE - PERFORM - GROW", we enable companies to manage their transformation by themselves, faster and more intelligently.

STARTER KIT

We promote cross-functional innovation capabilities in companies and organizations. We  support companies in initiatives on innovation, technology and business transformation challenges.

Onboarding & Customization: 
Introduction to methodology, prioritization of modules, gates and external guidance needs. Customization of template structures, evaluation criteria, metrics, profiling attributes and characteristics as well as the relationship criteria.

Pipelining: Identification of existing and relevant innovation drivers such as trends, initiatives, ideas, projects, products, services, etc.

Campaign: Enrichment of further content and perspectives by means of inside-out and outside-in campaigns with internal and external specialists.

Innovate

We encourage companies to understand market dynamics and anticipate future scenarios to enable a realignment of strategy towards new, innovative solutions.

Discovery & Benchmark: Deep understanding for the respective market and customer needs is built up. Creativity plays a crucial role to develop first rough ideas.

Incubation: Ideas are validated with stakeholders and customers, oftentimes by the use of prototypes. This might lead to verification of critical assumptions, but also to pivots or even rejection of the idea.

Acceleration: Scaling of the new solutions is in focus of all activities. Special focus is on usability, business ramp-up or scale-up.

Perform

We encourage companies to realign their current internal competencies and create new dynamic capabilities, structures and processes to succeed in dynamic situations.

Baselining: Establishment of a clear and well-documented reference point or set of metrics that represent the current state of a business, which serves as a benchmark against future performance and progress.

Profiling: Identifying, detailing, and analyzing specific scenarios or situations (use cases) in which a new business innovation, product, service, or process will be used to meet the needs and expectations.

Implementation: Planned innovation is put into practice (implementation) and subsequently observed and analyzed (monitoring) to ensure it achieves the desired outcomes.

Grow

We support companies in their expansion, introduction and adoption of cutting-edge technologies and new, innovative solutions that lead to econo-mies of scale and productivity gains.

Expansion: Formulation of plans and tactics that a business uses to achieve expansion and increase its customer presence, efficiency, and profitability.

Leadership: Expanding the reach and impact of the innovation, as well as demonstrating thought leadership and influence within the industry.

Maintain Success: Balancing the costs of innovation with cost reductions, efficiency gains, mitigated risks and revenue generated to ensure the company remains profitable. By monitoring performance, companies can achieve operational viability and sustainable growth.

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Stakeholder Analysis

“What is stakeholders’ opinion?”

“What does company possess?”

“How does future look like?”

“What are customer needs?”

“What are the blind spots to answer?”

“What ideas
are there?”

“What logical clusters can we create?”

“What’s feasible?”

“How do future Bus. Model(s) look like?”

“How does
it pay off?”

“How to
build it?”

“How to
grow it?”

Business Model & Core Comp. Check

Trend
Radar

Customer Unmet Needs

Defining Blind
Spots

Tomorrowland Tour | Open Innovation Workshops

Ideas Consolidation & Prioritization

Tomorrowland Tour | Innovation Coherence & Proof of Conc.

Business Model Development

Business Case Development

Plan for Implementation & Specification

Governance & Organizational Re-Design

Phase 1: Discovery & Benchmark
Innovation ready
for deployment
Phase 2: Incubation
Phase 3: Acceleration
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The open innovation funnel has permeable walls, ideas flow in and out.
The result: A greater chance of success - and it all happens much faster
By taking advantage of innovative collaboration and partnering, IPG
and its innovative leaders’ network together can make things happen
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Cross Innovation Platform

Typical areas of application
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Trendscouting

  • Compilation (inside-out and outside-in) of relevant trends
  • Review, discussion and prioritization along strategic dimensions
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Strategic initiatives

  • Mapping of strategic topics & prioritization of these
  • Control/tracking of strategic initiatives
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Ideation Process

  • Obtain ideas from various stakeholders (internal & external)
  • Collectively evaluate and prioritize ideas
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Product and service innovation

  • Collectively develop and prioritize features
  • Streamlining innovation & implementation processes
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Customer needs

  • Mapping, discussion and prioritization of customer needs (needs/stories)
  • Transition to concrete initiative
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Technology Management

  • Scouting of potentially disruptive technologies
  • Discussion and prioritization of technologies based on benefits for the company
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Start-Ups & Collaboration

  • Mapping relationships with start-ups and partners
  • Cultivate relationships along the platform
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Project Management

  • Mapping of a wide variety of projects and initiatives
  • Regular updates and consolidation of work results

Cross Innovation Lab

With the “Lab”, we offer cross-innovation workshops and services in the areas of digital transformation, digital business, UI/UX design and software development

We help you to shorten your innovation cycles and promote prototyping skills

Digital Transformation

  • Digital strategy and roadmap
  • Digital technologies and innovations
  • Partnerships and ecosystems

UI/UX Design

  • Prototyping and interaction design
  • Responsive design and cross-device compatibility
  • Usability tests and user feedback

Business Model Innovation

  • Digital business models
  • Open & cross innovation and co-creation
  • Customer centricity and user experience

Software Development

  • Software architecture
  • Software development and implementation
  • DevOps and cloud computing

To Start Your Open Innovation Journey Please Contact Us

TOP INSIGHTS

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