Digital transformation is the integration of digital technology across all functions of an organization, radically altering how you run your business and provide value to your clients. It's also a cultural shift that calls for businesses to continuously question the status quo, try new things, and learn to embrace failure.

The transformation and exploitation of new business strategy prospects depend heavily on digital talent and competencies. Because of the worldwide nature of this transition, digital technology must be adopted for both internal and external processes.

Businesses that use the strength of significant new technology to provide an entirely new level of innovative service or brand-new products are known as digital disruptors. They offer a whole new level of ground-breaking service or brand-new products, harnessing the power of important new technologies. These are the emerging businesses that have received a lot of money and may potentially be on the verge of becoming the next unicorn.

A digital transformation strategy is the method for reorganizing the business to integrate digital technology across relevant facets in order to achieve a variety of goals, including increased efficiencies and collaboration as well as faster delivery and higher customer satisfaction.
Digital business model innovation refers to the process of developing new or improved business models that leverage digital technologies and capabilities. It involves creating new ways of creating and capturing value in the digital economy by rethinking the way products and services are delivered, distributed, priced, and consumed.
Digital business model innovation can involve a range of activities, such as leveraging big data and analytics to improve decision-making, creating new channels for customer engagement, developing new revenue streams through digital products and services, and leveraging platforms to connect with customers and partners.

Digital Transformation changes how companies create value
Digital transformation is about changing where value is created, and how your business model is structured. More and more, value creation comes from outside the firm not inside, and from external partners rather than internal employees.

Competitive advantage: By leveraging digital technologies and capabilities, companies can create new or improved products and services, streamline processes, and develop new revenue streams, which can give them a competitive advantage over their rivals.

Meeting changing customer demands: As consumer behavior shifts towards digital channels, businesses that can adapt and innovate their business models to meet these changing demands will be better positioned to succeed.

Increased efficiency and cost savings: Digital business models can help companies streamline their operations, reduce costs, and increase efficiency, enabling them to provide better value to customers.

Access to new markets: Digital business models can open up new markets and customer segments that were previously inaccessible, allowing companies to expand their reach and grow their business

Future-proofing: In today's rapidly changing business environment, digital business model innovation is essential for companies to remain relevant and competitive in the long term. By continuously innovating and adapting to new technologies and customer demands, companies can future-proof their business and stay ahead of the curve.

IPG Digital accelerates transformation and establishes companies by bringing together the expertise needed to support organizations in growing and thriving in the digital era.

We combine the development of distinctive strategies and business models with cutting-edge techniques for focused performance enhancement.

We assist our clients in utilizing the power of data and artificial intelligence, streamlining and automating business processes, fostering digital growth, producing breathtaking digital experiences, and cultivating a digital talent and culture.

Innovate - We encourage organizations to comprehend market dynamics and anticipate future scenarios in order to enable a strategy reorientation toward creative growth solutions.

Perform - We encourage businesses to realign current internal competences and establish new dynamic skills, structures, and procedures in order to thrive in dynamic situations.

Grow - We assist businesses expand and introduce and adopt cutting-edge technologies and fresh, creative solutions that stimulate scale-up and productivity improvements.