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Digital Strategy & Business Model

Transformation
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What is Digital Transformation?

Digital transformation is the integration of digital technology across all functions of an organization, radically altering how you run your business and provide value to your clients. It's also a cultural shift that calls for businesses to continuously question the status quo, try new things, and learn to embrace failure.

And why is it
important?

The transformation and exploitation of new business strategy prospects depend heavily on digital talent and competencies. Because of the worldwide nature of this transition, digital technology must be adopted for both internal and external processes.

Release the power of Digital Disruption

Businesses that use the strength of significant new technology to provide an entirely new level of innovative service or brand-new products are known as digital disruptors. They offer a whole new level of ground-breaking service or brand-new products, harnessing the power of important new technologies. These are the emerging businesses that have received a lot of money and may potentially be on the verge of becoming the next unicorn.

So, how do we define DIGITAL BUSINESS MODEL INNOVATION?

A digital transformation strategy is the method for reorganizing the business to integrate digital technology across relevant facets in order to achieve a variety of goals, including increased efficiencies and collaboration as well as faster delivery and higher customer satisfaction.
Digital business model innovation refers to the process of developing new or improved business models that leverage digital technologies and capabilities. It involves creating new ways of creating and capturing value in the digital economy by rethinking the way products and services are delivered, distributed, priced, and consumed.
Digital business model innovation can involve a range of activities, such as leveraging big data and analytics to improve decision-making, creating new channels for customer engagement, developing new revenue streams through digital products and services, and leveraging platforms to connect with customers and partners.

Digital Transformation changes how companies create value
Digital transformation is about changing where value is created, and how your business model is structured. More and more, value creation comes from outside the firm not inside, and from external partners rather than internal employees.

Why is digital
business model
innovation
important??

Competitive advantage: By leveraging digital technologies and capabilities, companies can create new or improved products and services, streamline processes, and develop new revenue streams, which can give them a competitive advantage over their rivals.

Meeting changing customer demands: As consumer behavior shifts towards digital channels, businesses that can adapt and innovate their business models to meet these changing demands will be better positioned to succeed.

Increased efficiency and cost savings: Digital business models can help companies streamline their operations, reduce costs, and increase efficiency, enabling them to provide better value to customers.

Access to new markets: Digital business models can open up new markets and customer segments that were previously inaccessible, allowing companies to expand their reach and grow their business

Future-proofing: In today's rapidly changing business environment, digital business model innovation is essential for companies to remain relevant and competitive in the long term. By continuously innovating and adapting to new technologies and customer demands, companies can future-proof their business and stay ahead of the curve.

Overall, digital business model innovation is crucial for companies looking to succeed in today's digital economy, and those that fail to innovate risk falling behind their competitors and becoming irrelevant in the long term.

What are the success factors in implementing a digital business model?

By considering these six success factors, companies can increase their chances of success in implementing a digital strategy and business model, and position themselves for long-term growth and success in the digital economy.

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1. CLEAR OBJECTIVES

Having clear and measurable objectives that align with the company's overall business goals is essential for success. This helps to ensure that the digital strategy is focused on achieving specific outcomes and is aligned with the company's broader goals.
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2. CUSTOMER-CENTRIC APPROACH

A customer-centric approach is critical for success in the digital space. This involves understanding customer needs, preferences, and behaviors, and using this knowledge to create digital experiences that deliver value to customers and meet their needs.
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3. AGILITY AND ADAPTABILITY

The digital landscape is constantly evolving, and companies need to be agile and adaptable in order to keep up with new technologies, changing customer preferences, and shifting market conditions. This requires a willingness to experiment, learn, and iterate as part of the digital strategy implementation process.
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4. DATA-DRIVEN DECISION-MAKING

A Data is a key success factor in the digital space, and companies need to be able to collect, analyze, and leverage data to inform decision-making and optimize performance. This includes setting up systems for data collection and analysis, and using data to continuously improve the digital strategy and business model.
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5. COLABORATIVE CULTURE

A Successful implementation of a digital strategy and business model requires collaboration across different departments and functions within the organization. This involves breaking down silos and fostering a culture of collaboration and communication across the organization.
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6. RESOURCE ALLOCATION

Adequate allocation of resources, including budget, personnel, and technology, is essential for the successful implementation of a digital strategy and business model. Companies need to ensure that they have the necessary resources in place to support the digital initiatives and tactics included in the strategy.

We are IPG - The Business Transformers

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We guide companies to transform their business: innovate – perform – grow

IPG Digital accelerates transformation and establishes companies by bringing together the expertise needed to support organizations in growing and thriving in the digital era.

We combine the development of distinctive strategies and business models with cutting-edge techniques for focused performance enhancement.

We assist our clients in utilizing the power of data and artificial intelligence, streamlining and automating business processes, fostering digital growth, producing breathtaking digital experiences, and cultivating a digital talent and culture.

Innovate - We encourage organizations to comprehend market dynamics and anticipate future scenarios in order to enable a strategy reorientation toward creative growth solutions.

Perform - We encourage businesses to realign current internal competences and establish new dynamic skills, structures, and procedures in order to thrive in dynamic situations.

Grow - We assist businesses expand and introduce and adopt cutting-edge technologies and fresh, creative solutions that stimulate scale-up and productivity improvements.

Deepening Positioning and Value Proposition (especially "Differentiators")

Development of common revenue models with defined development and value chain partners

Reflection of the core competencies and strategy determination for each offering

Specification of the customer target groups, sales & service channels and validation of the potential

Establishing specific performance bundles (products & end-to-end services/solutions

VALUE CREATION?
VALUE CAPTURE?
WHO?
WHAT?
HOW?
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LATEST TOP INSIGHTS “Digital Strategy & Business Model Transformation”

CLIENT QUOTES ABOUT IPG on “Digital Strategy & Business Model Transformation”

  • Joachim Dürr
    • CEO
    • JOST Werke SE

    We appreciate IPG's guidance in the transformation towards DIGITAL FITNESS.In a broad-based initiative, we were able to uncover significant efficiency…
  • Alex Waser
    • CEO Bystronic
    • Member of Conzzeta Executive Committee

    In addition to intensive analyses on the market and customer side with IPG, the impulses from many external experts and…
  • Walter Huber
    • Former CEO
    • M-Industrie
    • Migros-Gruppe

    When it comes to topics related to innovation and digitalization (AI, IoT, automation, etc), Carsten Vollrath and his team are…
  • Rene Brugger
    • President
    • Swiss Technology Network

    As recognized Thought Leader and Co-Creator for innovation with a long track record in the digital transformation of leading companies,…

SUCCESS CASES on “Digital Strategy & Business Model Transformation”

To Start Your Digital Transformation Journey Please Contact Us

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