Key results:
- Identified future trends and related key drivers
- Developed product area strategies
- Identified unmet needs analyzed and mapped into potential opportunity portfolio (products, services, technologies)
- Conducted Fit-Gap analysis with existing innovation pipeline
- Opportunity scan and developed go-to-market strategy (Distribution channel(s), core positioning and related value proposition, marketing plan) for five market segments, growth potential evaluated
- Developed marketing, sales & service operating model aligned between all markets
