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Scope: Innovation & Product Development

Client: Global medtech leader

Our client provides medical business solutions for the best possible outcomes for patients and society. The company successfully operates for 100 years.

 

Description:

Global strategy development for “ENT” (ear – nose – throat)

 

Key results:

  • Introduced business logic-framework & reflected existing ENT business logic
  • Developed a joint understanding of the future
  • Determined the (top 3) directions of impact for innovation
  • Developed a joint understanding of future positioning within the core team based on core competencies and market premises
  • Detailed business logic in the relevant dimensions (Offerings, Value-chain, sales, revenues) with the involvement of internal & external experts
  • Confronted new business logic with existing structures, processes, responsibilities and competencies
  • Planned and realized interactive event (deduction and preparation of first measures of implementation)
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TOP INSIGHTS

INSIGHT-Picture_IPG-Website-Footer_AUG2025-min Global medtech leader

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