Key results:
- The scope of digital transformation takes into account broad spectrum: products & services, internal value chain, external value chain and business models
- Position the company to become “the leader” and “the benchmark” in digital transformation for the entire region (CEE)
- Combine the ongoing activities and build further ideas under a holistic initiative umbrella of “digital transformation”
- SWOT analysis - performed as an integral part of IPG outside-in approach
- Stakeholder analysis – alignment meetings with all members of the supervisory and executive board have been organized in order to introduce the new concept
- Cooking Journey & related examples – The new concept has been developed and formulated within an end-to-end value chain framework, implementation roadmap & business case (in order to envision the future potential of the new digital business model)
