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IPG PARTNERS GROUP is an international transformation and innovation consultancy helping organizations INNOVATE, PERFORM and GROW. With our TWIN Transformation approach, we connect digitalization and sustainability with business model innovation, operating model and process transformation, procurement & supply chain excellence, and people & capability development. Through our Innovative Partners.World and Cross Innovation approach, we provide access to leading expertise, technologies and implementation capabilities worldwide – turning transformation ambition into measurable business impact.

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Business Model & Growth

BUSINESS MODEL AND GROWTH

Rethink your business.
Create new value.
Build scalable growth.

Markets change faster than established business models.

IPG helps companies identify new growth opportunities, rethink their business logic and translate promising ideas into customer value,
viable business models and scalable growth.

CXO QUESTION

Where will our future growth come from —
and how do we turn it into a scalable business?

WHAT IT IS

Business Model Innovation is more than a new product.

It is the integrated design of how a company creates value, delivers it to customers and turns it into profitable growth.

 

IPG Business Model Innovation Canvas

Value Creation Deepening positioning and value proposition
Customer segments Target groups, channels & potential
What Performance bundles & end-to-end services
External factors Trends & Drivers
Markets & Competitors
customer
Positioning Core
Beyond
Core
Offering & Solutions
Solutions
Beyond Svc.
Add. Services
Earning Models
Profitable
Delighters

Pro Bono
(new std.)
Value Chain
"Make"
"Partner"
"Buy"

Eco Systems
invest
discover
ideate
incubate
cooperate
acquire
Internal factors Strengths & Weaknesses
Core Competencies
Value Capture Common revenue models with value chain partners
How Core competencies & strategy per offering
WHY IT MATTERS

Yesterday’s successful business model may not win tomorrow.

Digital technologies, ecosystems, AI and new customer expectations change how companies compete and where profits are made.

01

Market shifts

Customers, competitors and regulators redefine the rules of engagement.

02

Infrastructure shifts

Cloud, APIs, AI and data make new solutions faster to build and scale.

03

Economics shifts

Digital models reduce transaction costs and enable personalization at scale.

04

Ecosystem shifts

Value moves to actors that aggregate demand, integrate partners or own critical capabilities.

MANAGEMENT IMPLICATION

The key question is no longer only
“How can we sell more of what we already have?” but

“Where will future value be created and what role do we want to play?”

From product logic to business logic.

Business Model and Growth helps companies protect relevance, create new revenue sources,

turn innovation into business value and scale what works.

“The future is rarely won by having the best product alone.

It is won by building the better business model around it.”

CXO FOCUS

Rethink value.
Reinvent the model.
Accelerate growth.

´

Testimonials

“Business Model and Growth"

When it comes to topics related to innovation and digitalization (AI, IoT, automation, etc), Carsten Vollrath and his team are a top address.





Walter Huber

Former CEO M-Industrie Migros-Gruppe

On the path to our new strategy, we asked key questions about market trends, their pace of development, and how we wanted to position our future offering. Clear and pragmatic answers emerged through a collaborative process that combined forward-thinking ideas with broad organizational input. IPG’s approach, together with its senior consultants, made a decisive contribution to our development.

Dr. Martin Schefter

CEO BARTEC Safe.t Technology

IPG is a reliable partner in strategy development and implementation. They take the time to involve all stakeholders in the process. Also they have excellent research capabilities that are highly flexible, allowing us to pursue an agile and fast strategy development process. Beyond formulating the strategy, IPG works with stakeholders across the organization to aid implementation, too.

Dr. Torben Schüttfort

Managing Director Becton Dickinson Rowa

In addition to intensive analyses on the market and customer side with IPG, the impulses from many external experts and potential development partners that IPG involved in our innovation work were trend-setting on our way from a classical machine manufacturer to a solution provider and strategic business partner for our customers.

Alex Waser

Former CEO Bystronic

The IPG Open Innovation approach has brought us new ideas and concrete solutions much faster, significantly increased our development productivity and integrated potential development suppliers into the process early on. The expectations we had placed in the project were exceeded.

Antonios Vonofakos

Former Vice President Becton Dickinson Rowa

IPG’s deep expertise in Strategy & Business Model Innovation proved highly valuable. Another key success factor was the close collaboration with our organization, combined with a pragmatic, results-oriented approach. Within months, a clear roadmap was established and full management alignment was secured.


Dr. Jörg Dalhöfer

Former CEO BeA Group

As recognized Thought Leader and Co-Creator for innovation with an impressive track record in the digital transformation of leading companies, IPG's expertise within the Swiss national NEXT INDUSTRIES initiative, especially with regards to the development of unique digital business models, is highly appreciated!


Philip Hauri

Platform Manager NEXT INDUSTRIES

As recognized Thought Leader and Co-Creator for innovation with a long track record in the digital transformation of leading companies, IPG's expertise within the Swiss dialogue about digitalization and technology management (i.e. in the national NEXT INDUSTRIES initiative) especially with regards to the development of unique digital business models is highly appreciated!

Rene Brugger

President Swiss Technology Network

IPG’s deep experience motivated us to investigate our current business model. Carsten Vollrath’s and his team members full commitment moved us further in building new complement digital business model. Our company's holistic vision has changed, first milestone of the project is done. IPG moved us in the process of digital brewing of our new business model, like the process of making the beer. Thanks to IPG we did START. Now we follow-UP.

Vojin Vukadinović

Executive Director-IT & Marketing Metalac Group

On behalf of the Chamber of Commerce, I`m using the opportunity to express satisfaction for the joint fruitful collaboration in the matter of industrialization and digitalization of Serbian economy. As an international think tank and top management consultancy with an impressive track record in the digital transformation of leading companies, IPG's expertise is highly appreciated within the public-private dialogue within the framework of the elaboration of the new industrial policy strategy, as well as the initiative of digital transformation in industry the Republic of Serbia!

Vidosava Dzagić

Advisor Chamber of Commerce and Industry of Serbia

IPG's deep experience in business model development and especially with regard to open innovation was very valuable. Through networked thinking, we were encouraged to embark on something truly new and to open up widely to explore concrete new offerings, business models and set cornerstones to our organization for a new growth area.


Nader Halmuschi

Former Vice President and Managing Director BARTEC

We have had very good experiences with IPG and their Open Innovation approach. In a remarkably short time they have found and mobilized the right external experts. The results of the Cross Innovation Workshops opened up new perspectives for us in the development of innovations and were therefore very valuable to us.


Christoph Hellenbrand

Director R&D Becton Dickinson Rowa Technologies
Success Stories

“Business Model and Growth"

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IPG INSIGHTS

Transformation insights
worth your time.

Selected perspectives on Digital & Sustainable Transformation, Business Model & Growth, Operating Model & Processes, Procurement & Supply Chain and People & Capability Development — directly to your inbox.

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