Market shifts
Customers, competitors and regulators redefine the rules of engagement.
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Book a free consultation
Book a free consultation
Book a free consultation
Book a free consultation
Book a free consultation
Markets change faster than established business models.
IPG helps companies identify new growth opportunities, rethink their business logic and translate promising ideas into customer value,
viable business models and scalable growth.
It is the integrated design of how a company creates value, delivers it to customers and turns it into profitable growth.
IPG Business Model Innovation Canvas
Customers, competitors and regulators redefine the rules of engagement.
Cloud, APIs, AI and data make new solutions faster to build and scale.
Digital models reduce transaction costs and enable personalization at scale.
Value moves to actors that aggregate demand, integrate partners or own critical capabilities.
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When it comes to topics related to innovation and digitalization (AI, IoT, automation, etc), Carsten Vollrath and his team are a top address.
On the path to our new strategy, we asked key questions about market trends, their pace of development, and how we wanted to position our future offering. Clear and pragmatic answers emerged through a collaborative process that combined forward-thinking ideas with broad organizational input. IPG’s approach, together with its senior consultants, made a decisive contribution to our development.
IPG is a reliable partner in strategy development and implementation. They take the time to involve all stakeholders in the process. Also they have excellent research capabilities that are highly flexible, allowing us to pursue an agile and fast strategy development process. Beyond formulating the strategy, IPG works with stakeholders across the organization to aid implementation, too.
In addition to intensive analyses on the market and customer side with IPG, the impulses from many external experts and potential development partners that IPG involved in our innovation work were trend-setting on our way from a classical machine manufacturer to a solution provider and strategic business partner for our customers.
The IPG Open Innovation approach has brought us new ideas and concrete solutions much faster, significantly increased our development productivity and integrated potential development suppliers into the process early on. The expectations we had placed in the project were exceeded.
IPG’s deep expertise in Strategy & Business Model Innovation proved highly valuable. Another key success factor was the close collaboration with our organization, combined with a pragmatic, results-oriented approach. Within months, a clear roadmap was established and full management alignment was secured.
As recognized Thought Leader and Co-Creator for innovation with an impressive track record in the digital transformation of leading companies, IPG's expertise within the Swiss national NEXT INDUSTRIES initiative, especially with regards to the development of unique digital business models, is highly appreciated!
As recognized Thought Leader and Co-Creator for innovation with a long track record in the digital transformation of leading companies, IPG's expertise within the Swiss dialogue about digitalization and technology management (i.e. in the national NEXT INDUSTRIES initiative) especially with regards to the development of unique digital business models is highly appreciated!
IPG’s deep experience motivated us to investigate our current business model. Carsten Vollrath’s and his team members full commitment moved us further in building new complement digital business model. Our company's holistic vision has changed, first milestone of the project is done. IPG moved us in the process of digital brewing of our new business model, like the process of making the beer. Thanks to IPG we did START. Now we follow-UP.
On behalf of the Chamber of Commerce, I`m using the opportunity to express satisfaction for the joint fruitful collaboration in the matter of industrialization and digitalization of Serbian economy. As an international think tank and top management consultancy with an impressive track record in the digital transformation of leading companies, IPG's expertise is highly appreciated within the public-private dialogue within the framework of the elaboration of the new industrial policy strategy, as well as the initiative of digital transformation in industry the Republic of Serbia!
IPG's deep experience in business model development and especially with regard to open innovation was very valuable. Through networked thinking, we were encouraged to embark on something truly new and to open up widely to explore concrete new offerings, business models and set cornerstones to our organization for a new growth area.
We have had very good experiences with IPG and their Open Innovation approach. In a remarkably short time they have found and mobilized the right external experts. The results of the Cross Innovation Workshops opened up new perspectives for us in the development of innovations and were therefore very valuable to us.




















Zurich, Switzerland
Rijeka, Croatia
Belgrade, Serbia
San Mateo, USA
Shanghai, China
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