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IPG PARTNERS GROUP is an international transformation and innovation consultancy helping organizations INNOVATE, PERFORM and GROW. With our TWIN Transformation approach, we connect digitalization and sustainability with business model innovation, operating model and process transformation, procurement & supply chain excellence, and people & capability development. Through our Innovative Partners.World and Cross Innovation approach, we provide access to leading expertise, technologies and implementation capabilities worldwide – turning transformation ambition into measurable business impact.

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IPG PLAYBOOK

IPG Playbook

One blueprint. 20 building blocks.
Your transformation.

The IPG PLAYBOOK connects strategy, people, organization, technology and execution in one modular transformation logic.

GROW
20

Community &
Ecosystem

◎
19

Recruiting &
Interim Management

18

Change
Management

◎
INNOVATE
1

Readiness- &
Capability-Check

♙
2

Trends &
Drivers

♞
3

Ambition &
Values

♞
4

Hotspots
Analysis

▱
5

Use case &
Requirements Profiling

6

Target
IT Framework

7

RoadMap &
Business case

♞
IPG PLAYBOOK
17

Skill Up
Academy

16

New Target
Operating Model

▱
15

Performance &
Reporting

♞
14

Digital Execution
Framework

▱
13

Proof-of-Concept
und ROI

12

Best Fitting
IT Solution Provider

PERFORM
8

Mobilization,
Commitment &
First Skill Ups

9

Supplier
Onboarding &
Engagement

◎
10

IT / Technology
Leadership

11

Best Fitting
IT (AI-)Solutions

♞ Vision, Mission & Strategy People ▱ Process-Engineering & Organization ◎ Leadership, Culture, and Collaboration Technology, Data & Cloud

Proprietary IPG methodology. Reproduction, adaptation or commercial use requires prior written permission from IPG Partners Group.

CXO QUESTION

How do we turn multiple initiatives into one manageable transformation journey?

Most organizations do not lack initiatives. They struggle with priorities, dependencies, unclear ownership, technology choices and benefit realization.

Where are we
today?

Maturity, capabilities, pain points and readiness.

Where do we want
to go?

Ambition, value contribution and target picture.

What matters first?

Hotspots, use cases and economic priorities.

How do we
implement?

Solutions, partners, governance and execution model.

How do we sustain
it?

Performance, operating model, skills and ecosystem.

THE PLABOOK LOGIC

Innovate → Perform → Grow

A transformation logic for moving from orientation to decision, from validation to scale and from implementation to lasting capability.

01 — INNOVATE

Create clarity and decision readiness: readiness, trends, ambition, hotspots, use cases, target architecture, roadmap and business case.

02 — PERFORM

Turn decisions into measurable implementation: mobilization, solution selection, provider matching, PoC, ROI and execution framework.

03 — GROW

Anchor transformation: performance management, operating model, skills, change, recruiting and ecosystem development.

20 BUILDING BLOCKS

Use what you need — not everything we have.

The PLAYBOOK modules can be combined into targeted accelerators or a full transformation program.

Clarity & decision readiness

Readiness, ambition, hotspots, requirements, architecture and business case.

Mobilization & execution

Engagement, technology leadership, solution matching, PoC and execution framework.

Measurement & anchoring

ROI reporting, target operating model, skill-up, change and ecosystem.

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
START YOUR JOURNEY

Where should your transformation start?

You do not need to implement all 20 modules. We start with your business ambition, maturity and most important transformation challenge — and configure the Playbook around what will create the greatest value.

Build your plan

Translate ambition into a focused, sequenced transformation roadmap.

Discuss your challenge

Identify the best starting point for your organization.

Accelerate execution

Move from priorities to validated solutions and measurable results.

Find the right path. Select the right tools. Accelerate execution.

Let’s explore how the IPG PLAYBOOK can help your team focus the transformation, identify best-fit solutions and move from ambition to measurable implementation.

Explore your playbook
Trusted by leading companies and institutions
Lufthansa
BD
Bystronic
AHK Croatia
DekaBank
PFISTERER
MIGROS Industrie
Lonza
Deutsche Bahn
European Union
JAE
Swisscom
Amcor
Getinge
GIZ
JOST
Dräger
SBB CFF FFS
Atlantic Grupa
Sulzer
BeA Group
AHK Bosnia and Herzegovina
Lidl
Flint Group
Deutsche Post DHL
BARTEC
Philip Morris International
German Cooperation
Gunnebo
skyguide
Emmi Group
MAN
Zur Rose
Federal Mogul
USTER
ÖBB
Olympus
Hilcona
KONČAR D&ST
Pfleiderer
BEHR
Metalac
Swiss Post
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Transform Your Business. By Yourself. Faster. Smarter.

IPG PARTNERS GROUP

Zurich, Switzerland
Rijeka, Croatia
Belgrade, Serbia
San Mateo, USA
Shanghai, China

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IPG PARTNERS GROUP

Thought and Do Factory for Digital and Sustainable Transformation.

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Proprietary IPG concepts, frameworks, methodologies and graphics may not be reproduced, adapted, distributed or commercially used without prior written permission.

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