From machine manufacturer to digital end-to-end value chain partner

Developing an integrated digitalization and service strategy, future business logic and transformation roadmap for a global industrial technology company.

Ambition & Objectives

Building one coherent digital business logic from fragmented initiatives

The client had already launched multiple digital, IoT, service and organizational initiatives. The ambition was to bring these activities together under one holistic digital transformation program and evolve the company from a traditional machine manufacturer toward an engineering- and software-driven partner across the customer’s end-to-end value chain.

Project overview / Approach

Explore

Identify strategic white spots across remote services, new earnings logics, marketplaces, smart-factory solutions, the digital value chain and future service models.

Open Innovation

Integrate customers, external experts and cross-industry perspectives through interviews, visits and focused innovation workshops.

Validate

Review the existing innovation portfolio, identify gaps and sharpen the future solution and innovation roadmap.

Design

Develop the future digital business logic across positioning, offering, value creation, go-to-market and earnings logic.

Organize & Roadmap

Define organizational implications, bundle digital capabilities and translate the target picture into a structured transformation roadmap and pilot agenda.

Impact & Results

The transformation created a coherent strategic frame for the client’s move toward digital business and connected formerly separate initiatives across strategy, innovation, organization and technology.

Consistent digitalization and service strategy with related digital business models developed.
Business, organization and technology strategies matured and geared toward digital business.
Inside-out and outside-in perspectives combined to improve strategic coherence.
Clearly structured digitalization and service roadmap established.
Marketing and communication logic aligned with the digital transformation direction.
Organizational setup optimized to support sustainable implementation and bundle digital capabilities.

Client Voice

“In addition to intensive analyses on the market and customer side with IPG, the impulses from many external experts and potential development partners that IPG involved in our innovation work were trend-setting on our way from a classical machine manufacturer to a solution provider and strategic business partner for our customers.”

CEO

Key Take Aways

01 ·

Integrate before you accelerate

Multiple digital initiatives create more impact when they are connected by one shared strategic ambition, coherent business logic and common transformation roadmap.

02 ·

Combine inside-out with outside-in

Internal competencies and existing initiatives provide the foundation; customers, external experts and cross-industry perspectives help challenge assumptions and uncover opportunities.

03 ·

Treat organization as part of the digital strategy

Digital transformation requires more than products and technology. Roles, capabilities, organizational design and change readiness must evolve with the future business model.

IPG Contribution

Holistic digital transformation framework

Business logic and business model innovation

Cross Innovation and expert integration

Innovation portfolio and coherence assessment

Organizational redesign and capability alignment

Transformation roadmap and pilot preparation

What we transform

Business Model and Growth
Operating Model and Processes
Procurement and Supply Chain
People and Capability Development

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Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

From machine manufacturer to digital end-to-end value chain partner