From pharmacy automation to the digital pharmacy of the future

Repositioning a leading pharmacy automation provider as a digital front-end solution and consulting partner for pharmacies — with an omnichannel platform, new customer journeys and integrated digital services.

Ambition & Objectives

The client had built a strong position in pharmacy automation and wanted to extend its role beyond back-end automation. The strategic ambition was to become a digital front-end solution provider and consulting partner for pharmacies, using digitalization to create new customer experiences, new service opportunities and additional growth.

Project overview / Approach

Assess

Review strategies, market assumptions and business-unit priorities.

Align

Create management alignment on positioning, offering and value creation.

Innovate

Use an innovation lab to envision the pharmacy of the future.

Design

Translate ideas into an integrated omnichannel business model.

Roadmap

Define implementation priorities, roadmaps and pilot-project plans.

Impact & Results

From product-centric automation to platform-based customer experience.

The concepts linked pharmacy operations with digital services and created a clearer role for enabling the future business model of pharmacies.

Omnichannel Platform: Backbone of the future digital pharmacy journey
Business-Model Enabler: New role beyond automation equipment
End-Customer Focus: Product moves into the background of the value proposition
Future Solution Spaces: Future Solution Spaces
POS & Consultation Concepts: Self-service checkout · cross-selling · diagnostics · marketing

Client Voice

“The IPG Cross Innovation approach has brought us new ideas and concrete solutions much faster, significantly increased our development productivity and integrated potential development suppliers into the process early on. The expectations we had placed in the project were exceeded.”

Vice President & General Manager

Key Take Aways

01 ·

Design from the end customer backward

Digital transformation becomes more powerful when the future customer journey — not the existing product — becomes the starting point for business-model design.

02 ·

Move from product to platform

A strong automation product can become the foundation for a broader omnichannel platform when data, services and customer interaction are designed as one system.

03 ·

Co-create to accelerate innovation

Management alignment, Open Innovation and early integration of external expertise can shorten development cycles and turn strategic ideas into testable solution concepts.

IPG Contribution

Strategy gap analysis

Business Logic Framework

Executive offsite facilitation

Cross Innovation design

Customer-journey concept

Roadmap and pilot structuring

Management mobilization

What we transform

Business Model and Growth
Operating Model and Processes
Procurement and Supply Chain
People and Capability Development

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Ready to move from a strong product to a digital business platform?

IPG helps MedTech and healthcare companies translate digital transformation ambitions into customer-centric business models, integrated service concepts and actionable implementation roadmaps.

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Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

From pharmacy automation to the digital pharmacy of the future