Dr. Martin Schefter

On the way to our new strategy, we asked ourselves the following questions: What are the trends in our markets? How fast are these trends developing? With which market approach do we want to address which of these trends? Under which “guiding idea” do we want to position our new offering? Pragmatic, comprehensible answers emerged in an interplay between “thought ahead” and “developed in a circle of many. The IPG approach paired with very senior consultants has made a decisive contribution to our development.