Search blog, projects, service.

Drag

Christoph Hellenbrand

Christoph Hellenbrand

Director R&D | Becton Dickinson Rowa Technologies

We have had very good experiences with IPG and their Open Innovation approach. In a remarkably short time they have found and mobilized the right external experts. The results of the Open Innovation Workshops opened up new perspectives for us in the development of innovations and were therefore very valuable to us.

BD Rowa Technologies automate medication storage and dispensing in hospital pharmacies. Available in various types and sizes and featuring customer-specific conveyor technology, Rowa systems can be customized to automate your specific stock intake, recording, storage and order picking. By streamlining these processes, they help save a substantial amount of time, which can be extremely beneficial for hospitals facing ever-tightening budgets. Rowa is part of BD, a global medical technology company.

Trusted by leading companies and institutions
BD
Bystronic
AHK Croatia
DekaBank
PFISTERER
MIGROS Industrie
Lonza
Deutsche Bahn
European Union
JAE
Swisscom
Amcor
Getinge
GIZ
JOST
Dräger
SBB CFF FFS
Atlantic Grupa
Sulzer
BeA Group
AHK Bosnia and Herzegovina
Lidl
Flint Group
Deutsche Post DHL
BARTEC
Philip Morris International
German Cooperation
Gunnebo
skyguide
Emmi Group
MAN
Zur Rose
Federal Mogul
USTER
ÖBB
Olympus
Hilcona
KONČAR D&ST
Pfleiderer
BEHR
Metalac
Swiss Post
Annotation: All logos and trademarks are property of their respective owners.

Transform Your Business. By Yourself. Faster. Smarter.

IPG PARTNERS GROUP

Zurich, Switzerland
Rijeka, Croatia
Belgrade, Serbia
San Mateo, USA
Shanghai, China

IPG

Menu

IPG PARTNERS GROUP

Thought and Do Factory for Digital and Sustainable Transformation.

IPG INSIGHTS

Stay ahead of transformation.

Selected perspectives on Digital & Sustainable Transformation — directly to your inbox.

Subscribe to IPG Insights

© 2026 IPG Partners Group. All rights reserved.

Proprietary IPG concepts, frameworks, methodologies and graphics may not be reproduced, adapted, distributed or commercially used without prior written permission.

Let’s innovate – perform – grow together

IPG INSIGHTS

Transformation insights
worth your time.

Selected perspectives on Digital & Sustainable Transformation, Business Model & Growth, Operating Model & Processes, Procurement & Supply Chain and People & Capability Development — directly to your inbox.

IPG Insights Newsletter Popup