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TWIN Transformation old

WHAT IT IS

Transform digitaly. Transform sustainably.
Do both together

Instead of running two parallel programs, companies use digital technologies, data and innovation to improve sustainability – while sustainability creates new opportunities for digital business models, smarter processes and profitable growth.

From ambition to measurable business impact

 

At IPG, we connect digitalization and sustainability with the core business. We identify where the combination creates the greatest value, translate opportunities into concrete use cases and build an actionable transformation roadmap.

 

 

Our focus is always the same:

Innovate new value. Improve performance. Build sustainable growth.

THE IPG DIFFERENCE

Two transformations. One business agenda.

Transform once.

Create digital and sustainable value at the same time.

Transformation Model
INNOVATE PERFORM GROW

Digital Transformation

Build stronger digital capabilities, improve operational clarity and create a scalable base for innovation.

future-oriented and competitive
TWIN synergy

Sustainable Transformation

Align long-term growth with resilience, responsible systems and a more adaptive business model.


Higher performance. New growth.

Greater resilience.

The business case is compelling. The underlying studies show that leading TWIN Transformers are more resilient, identify new revenue opportunities and achieve stronger transformation performance. In our studies, almost 60% of the surveyed companies continued to grow profitably despite a difficult economic environment, and for almost one in three companies TWIN Transformation was considered a major success driver.

1. Increase performance

Digitalization improves transparency, automation and process efficiency. At the same time, greater resource efficiency reduces waste, energy consumption and operating costs.

2. Create new growth

Digital and sustainable products, smart services, circular business models and new ecosystems open additional sources of revenue and differentiation.

3. Strengthen resilience

Better data, more agile organizations and more transparent value chains enable companies to react faster to market volatility, supply risks and changing customer requirements.

4. Secure future competitiveness

Customers, employees, investors and business partners increasingly expect companies to combine economic performance with responsible value creation. TWIN Transformation turns these expectations into competitive advantage.
WHERE VALUE IS CREATED

TWIN value levers across the business

TWIN Transformation should connect to the core business – not remain a side initiative.

Business Model and Growth

Identify digital and sustainable growth opportunities, new value propositions and smarter service models.

Operating Model and Processes

Simplify structures, automate workflows and make efficiency and sustainability measurable.

Procurement and Supply Chain

Increase resilience, transparency, Scope 3 data quality, supplier collaboration and circularity.

People and Capability Development

Build the skills, ownership and leadership routines required to scale transformation.
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IPG INSIGHTS

Transformation insights
worth your time.

Selected perspectives on Digital & Sustainable Transformation, Business Model & Growth, Operating Model & Processes, Procurement & Supply Chain and People & Capability Development — directly to your inbox.

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