Open Innovation

How IPG can help to speed up innovation?

In line with our brand mantra "INNOVATE - PERFORM - GROW", we enable companies to manage their transformation by themselves, faster and more intelligently.

Starter Kit

We promote cross-functional innovation capabilities in companies and organizations, supporting initiatives on innovation, technology and business transformation challenges.

Innovate

We encourage companies to understand market dynamics and anticipate future scenarios to enable a realignment of strategy towards new, innovative solutions.

Perform

We encourage companies to realign their current internal competencies and create new dynamic capabilities, structures and processes to succeed in dynamic situations.

Grow

We support companies in their expansion and adoption of cutting-edge technologies and innovative solutions that lead to economies of scale and productivity gains.

Onboarding & Customization

Introduction to methodology, prioritization of modules, gates and external guidance needs. Customization of template structures, evaluation criteria, metrics, profiling attributes and relationship criteria.

Pipelining

Identification of existing and relevant innovation drivers such as trends, initiatives, ideas, projects, products and services.

Campaign

Enrichment of further content and perspectives by means of inside-out and outside-in campaigns with internal and external specialists.

Discovery & Benchmark

Deep understanding for the respective market and customer needs is built up. Creativity plays a crucial role to develop first rough ideas.

Incubation

Ideas are validated with stakeholders and customers, oftentimes by the use of prototypes — leading to verification of critical assumptions, pivots or rejection.

Acceleration

Scaling of new solutions is the focus. Special emphasis on usability, business ramp-up or scale-up activities.

Baselining

Establishment of a clear and well-documented reference point representing the current state of a business, serving as a benchmark against future performance and progress.

Profiling

Identifying, detailing, and analyzing specific scenarios in which a new business innovation, product, service, or process will be used to meet needs and expectations.

Implementation

Planned innovation is put into practice and subsequently observed and analyzed to ensure it achieves the desired outcomes.

Expansion

Formulation of plans and tactics that a business uses to achieve expansion and increase its customer presence, efficiency, and profitability.

Leadership

Expanding the reach and impact of the innovation, as well as demonstrating thought leadership and influence within the industry.

Maintain Success

Balancing the costs of innovation with efficiency gains and revenue to ensure the company remains profitable and achieves sustainable growth.

Phase 1: Discovery & Benchmark

Phase 2: Incubation

Phase 3: Acceleration

Stakeholder Analysis

Business Model & Core Comp. Check

Trend Radar

Customer Unmet Needs

Defining Blind Spots

Tomorrowland Tour | Open Innovation Workshops

Ideas Consolidation & Prioritization

Tomorrowland Tour | Innovation Coherence & Proof of Conc.

Business Model Development

Business Case Development

Plan for Implementation & Specification

Governance & Organizational Re-Design

“What is stakeholders’ opinion?”

“What does company possess?”

“How does future look like?”

“What are customer needs?”

“What are the blind spots to answer?”

“What ideas are there?”

“What logical clusters can we create?”

“What’s feasible?”

“How do future Bus. Model(s) look like?”

“How does it pay off?”

“How to build it?”

“How to grow it?”

Cross Innovation Platform

Typical areas of application

Trendscouting

Compilation (inside-out and outside-in) of relevant trends

Review, discussion and prioritization along strategic dimensions

Strategic ınitiatives

Mapping of strategic topics & prioritization of these

Control/tracking of strategic initiatives

Ideation Process

Obtain ideas from various stakeholders (internal & external)

Collectively evaluate and prioritize ideas

Product and service innovation

Collectively develop and prioritize features

Streamlining innovation & implementation processes

Customer needs

Mapping, discussion and prioritization of customer needs (needs/stories)

Transition to concrete initiative

Technology Management

Scouting of potentially disruptive technologies

Discussion and prioritization of technologies based on benefits for the company

Start-Ups & Collaboration

Mapping relationships with start-ups and partners

Cultivate relationships along the platform

Project Management

Mapping of a wide variety of projects and initiatives

Regular updates and consolidation of work results

Cross Innovation Lab

With the “Lab”, we offer cross-innovation workshops and services in the areas of digital transformation, digital business, UI/UX design and software development

We help you to shorten your innovation cycles and promote prototyping skills

Digital Transformation