TWIN Transformation

WHAT IT IS

Transform digitaly. Transform sustainably.
Do both together.

Instead of running two parallel programs, companies use digital technologies, data and innovation to improve sustainability – while sustainability creates new opportunities for digital business models, smarter processes and profitable growth.

TWIN TRANSFORMATION

From ambition to measurable business impact

At IPG, we connect digitalization and sustainability with the core business. We identify where the combination creates the greatest value, translate opportunities into concrete use cases and build an actionable transformation roadmap.

INNOVATE

PERFORM

GROW

TWIN
Transformation

Become
Digital

Future
viability

Become
Sustainable

Synergy

Our focus is always the same:

Innovate new value. Improve performance. Build sustainable growth.

THE IPG DIFFERENCE

Two transformations. One business agenda.

Transform once.

Create digital and sustainable value at the same time.

INNOVATE PERFORM GROW

Digital Transformation

Build stronger digital capabilities, improve operational clarity and create a scalable base for innovation.

future-oriented
and competitive

TWIN Synergy

Sustainable Transformation

Align long-term growth with resilience, responsible systems and a more adaptive business model.

WHAT IT IS

Higher performance. New growth.
Greater resilience.

The business case is compelling.

The underlying studies show that leading TWIN Transformers are more resilient, identify new revenue opportunities and achieve stronger transformation performance.

Increase performance

Digitalization improves transparency, automation and process efficiency. At the same time, greater resource efficiency reduces waste, energy consumption and operating costs.

Create new growth

Digital and sustainable products, smart services, circular business models and new ecosystems open additional sources of revenue and differentiation.

Strengthen resilience

Better data, more agile organizations and more transparent value chains enable companies to react faster to market volatility, supply risks and changing customer requirements.

Secure future competitiveness

Customers, employees, investors and business partners increasingly expect companies to combine economic performance with responsible value creation. TWIN Transformation turns these expectations into competitive advantage.

In our studies, almost 60% of the surveyed companies continued to grow profitably despite a difficult economic environment, and for almost one in three companies TWIN Transformation was considered a major success driver.

WHERE VALUE IS CREATED

TWIN value levers across the business

TWIN Transformation should connect to the core business – not remain a side initiative.

Two transformations. One business agenda.

Let’s explore how IPG can help you combine digital and sustainable transformation to create stronger, faster and more future-ready business impact.

Start your TWIN Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

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Transform digitaly. Transform sustainably.Do both together.

Instead of running two parallel programs, companies use digital technologies, data and innovation to improve sustainability – while sustainability creates new opportunities for digital business models, smarter processes and profitable growth.

From ambition to measurable business impact

At IPG, we connect digitalization and sustainability with the core business. We identify where the combination creates the greatest value, translate opportunities into concrete use cases and build an actionable transformation roadmap.

TWIN Transformation

Our focus is always the same:

Innovate new value. Improve performance. Build sustainable growth.

Two transformations. One business agenda.

Transform once.

Create digital and sustainable value at the same time.

Digital Transformation

Sustainable Transformation

Higher performance. New growth. Greater resilience.

The business case is compelling.

The underlying studies show that leading TWIN Transformers are more resilient, identify new revenue opportunities and achieve stronger transformation performance.

Increase performance

Create new growth

Strengthen resilience

Secure future competitiveness

In our studies, almost 60% of the surveyed companies continued to grow profitably despite a difficult economic environment, and for almost one in three companies TWIN Transformation was considered a major success driver.

TWIN value levers across the business

TWIN Transformation should connect to the core business – not remain a side initiative.

Business Model and Growth

Operating Model and Processes

Procurement and Supply Chain

People and Capability Development

Two transformations. One business agenda.

Let’s explore how IPG can help you combine digital and sustainable transformation to create stronger, faster and more future-ready business impact.

Transform Your Business. By Yourself. Faster. Smarter.

IPG

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Stay ahead of transformation.

Transformation insights worth your time.

Transform digitaly. Transform sustainably.
Do both together.

TWIN
Transformation

Higher performance. New growth.
Greater resilience.

Transformation insights
worth your time.