Cross Innovation – SWISS IPG | The TWIN Transformers | Transformation. By yourself. Faster. More intelligently. Your Thought and Do Factory for digital and sustainable transformation of your business

IPG PARTNERS GROUP is an international transformation and innovation consultancy helping organizations INNOVATE, PERFORM and GROW. With our TWIN Transformation approach, we connect digitalization and sustainability with business model innovation, operating model and process transformation, procurement & supply chain excellence, and people & capability development. Through our Innovative Partners.World and Cross Innovation approach, we provide access to leading expertise, technologies and implementation capabilities worldwide – turning transformation ambition into measurable business impact.

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office@swiss-ipg.com

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CROSS INNOVATION

Break silos. Connect perspectives.
Create better solutions.

Cross Innovation brings together the right people, industries, technologies and ideas to solve business challenges faster and more effectively.

WHAT IT IS

Innovation gets stronger when different worlds connect.

Cross Innovation deliberately combines knowledge, ideas and technologies from different industries, disciplines and ecosystems.

Closed Innovation

New ideas and products mainly emerge inside the company. Knowledge remains internal.

Open Innovation

External partners, customers and research organizations are actively involved in innovation.

Cross Innovation

Different industries and disciplines collaborate to create new solution spaces.

Cross Innovation helps companies solve business challenges faster by connecting internal expertise with ideas, technologies and capabilities from outside their traditional boundaries.

The best solution may already exist — just not in your industry.

HOW IPG CREATES VALUE

From outside perspective to measurable business impact.

Reveal blind spots

Challenge established assumptions and uncover hidden opportunities.

Discover proven solutions

Search across industries, research, start-ups and supplier ecosystems.

Generate better ideas

Combine different disciplines to create more differentiated and often simpler solutions.

Reduce development risk

Validate early with customers, experts and partners before major investments.

Accelerate cycles

Use existing knowledge and partners to shorten the path from challenge to solution.

Create growth

Translate external ideas into new products, services and business models.

OUR CROSS INNOVATION APPROACH

Explore broadly. Focus quickly.
Implement what creates value.

Cross Innovation expands the solution space while keeping focus on business value and implementation.

Phase 1: Discovery & Benchmark

Phase 2: Incubation

Phase 3: Acceleration

1a

Stakeholder Analysis

1b

Business Model & Core Comp. Check

1c

Trend Radar

1d

Customer Unmet Needs

1e

Defining Blind Spots

2a

Tomorrow-land Tour | Cross Innovation Workshops

2b

Ideas Consolida-
tion & Prioritiza-
tion

2c

Tomorrow-land Tour | Innovation Coherence & Proof of Concept

3a

Business Model Develop-
ment

3b

Business Case Develop-
ment

3c

Plan for Implemen-
tation & Specification

3d

Governance & Organiza-
tional
Re-Design

“What is stakeholders’ opinion?”

“What does company possess?”

“How does future look like?”

“What are customer needs?”

“What are the blind spots to answer?”

“What ideas are there?”

“What logical clusters can we create?”

“What’s feasible?”

“How do future Bus. Model(s) look like?”

“How does it pay off?”

“How to build it?”

“How to grow it?”

THE IPG DIFFERENCE

IPG helps companies solve business challenges faster by connecting internal expertise with ideas, technologies and capabilities from outside their traditional boundaries.

The result is not a larger idea pool. It is a focused pipeline of solutions with clear business relevance.

Cross-industry
intelligence

External expert
network

Customers &
suppliers

Cross Innovation
AI Platform

Business case &
roadmap

IPG DIGITAL & AI

Cross Innovation AI Platform

IPG Digital brings together AI, market intelligence, proven transformation methods and digital tools to boost cross innovation.

Trendscouting

Compilation (inside-out and outside-in) of relevant trends

Review, discussion and prioritization along strategic dimensions

Strategic Initiatives

Mapping of strategic topics & prioritization of these

Control/tracking of strategic initiatives

Ideation Process

Obtain ideas from various stakeholders (internal & external)

Collectively evaluate and prioritize ideas

Product and Service Innovation

Collectively develop and prioritize features

Streamlining innovation & implementation processes

Customer Needs

Mapping, discussion and prioritization of customer needs (needs/stories)

Transition to concrete initiative

Technology Management

Scouting of potentially disruptive technologies

Discussion and prioritization of technologies based on benefits for the company

Start-Ups & Collaboration

Mapping relationships with start-ups and partners

Cultivate relationships along the platform

Project Management

Mapping of a wide variety of projects and initiatives

Regular updates and consolidation of work results

Connect perspectives. Create better solutions. Accelerate innovation.

Let’s explore how Cross Innovation can help your organization combine internal expertise with external ideas, technologies and partners to solve complex business challenges faster and more effectively.

Discuss your transformation challenge

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Let’s innovate – perform – grow together