"TWIN TRANSFORMATION" -
the Key to Sustainable Growth
Digital
Transformation
Transformation
Sweet Spot
Sustainable
Where
Digital
amplifies
Sustainability
The Digital and Sustainable Transformation are referred to as the "TWIN Transformation" because of the many intersections
The TWIN Transformation recognizes that technology and data offer huge and largely untapped potential to advance sustainability goals
Rather than addressing digitization and sustainability in isolation, IPG guides business transformation by combining the two mission-critical functions and competencies to unlock benefits and synergies
The TWIN Transformation ensures efficiency and productivity as well as growth by efficiently accelerating the realization of sustainability goals along the value chain while satisfying key stakeholder expectations (investors, customers and employees) and thus ensuring future viability.
Acceleration
Baselining
Grow
Strategy
Strategy
Expansion &
Leadership
Leadership
Maintain
Profitability
Profitability
Discovery
Incubation
Implementation
& Monitoring
& Monitoring
Use case
Profiling
Profiling
Digital & Sustainable
Value Chain and Process
Transformation
Digital & Sustainable
Procurement and Supply Chain
Transformation
Digital & Sustainable
Manufacturing
Transformation
