Axel Kühn

  • Managing Director
  • Fellows & Sparks

IPG has made a strong contribution to our brand relaunch. Thanks to the collection and evaluation of hand-picked customer voices (voice of the customer), we were able to sharpen our positioning and strengthen our brand.

As change specialists, we think, argue, plan and work together with our clients' top management and project teams. Together we develop a common thread, make the target image tangible, develop a conceptual approach. We create a clear view when complexity obscures the view. We make strategy and organizational development communicable. We demonstrate innovative paths and pragmatic solutions for change. We actively support project work and convey our knowledge, methodology and experience. Enabling our customers to develop their own "core competence of the ability to change", build up emotional stability within the company and thus, provide constant support and orientation.

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