How IPG can help to
speed up innovation?
In a fast-changing world with huge challenges innovative speed is crucial
A clear focus on the anticipated solution is often the point of departure for driving an innovation strategy
Open innovation means finding others with exactly those skills, market knowledge or technology that can help to move the project forward
Instead of the solid walls of the traditional development funnel, the open innovation funnel has permeable walls, information and ideas flow in and out
There are lots of ways to accelerate innovation through this open mindset. For instance, by collaborative research with universities, scientific institutes, suppliers, customers and even peer companies
The benefits: 1. A greater chance of success 2. It all happens much faster
Stakeholder Analysis
“What is stakeholders’ opinion?”
“What does company possess?”
“How does future look like?”
“What are customer needs?”
“What are the blind spots to answer?”
“What ideas
are there?”
“What logical clusters can we create?”
“What’s feasible?”
“How do future Bus. Model(s) look like?”
“How does
it pay off?”
“How to
build it?”
“How to
grow it?”
Business Model & Core Comp. Check
Trend
Radar
Customer Unmet Needs
Defining Blind
Spots
Tomorrowland Tour | Open Innovation Workshops
Ideas Consolidation & Prioritization
Tomorrowland Tour | Innovation Coherence & Proof of Conc.
Business Model Development
Business Case Development
Plan for Implementation & Specification
Governance & Organizational Re-Design
for deployment
3a
3b
3c
3d
1a
1b
1c
1d
1e
2a
2b
2c
The result: A greater chance of success - and it all happens much faster
and its innovative leaders’ network together can make things happen
