Scope: Growth & Business Model Innovation

Client: World leader in security solutions

Our client is a global provider of security solutions specializing in cash management, safes and vaults, entrance security, electronic security services. The company protects banks, retail, mass transit, public & commercial buildings and industrial & high-risk sites.

 

Description:

Develop a unique Go-To-Market concept and related operating model for future growth in Europe.

  

Key results:

  • Identified future trends and related key drivers
  • Developed product area strategies
  • Unmet needs analyzed and mapped into potential opportunity portfolio (products, services, technologies)
  • Opportunity scan and development of go-to-market strategy (distribution channel(s), core positioning and related value proposition, marketing plan) for five market segments, growth potential evaluated
  • Developed marketing, sales & service operating model aligned between all markets
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